Ami Paris was founded in Paris in 2011 by Alexandre Mattiussi, who worked at Givenchy, Marc Jacobs, and Dior before launching his own label. The name “Ami” means friend in French, and the brand’s entire philosophy is built around that idea — clothes that feel like they were made by someone who genuinely understands how people want to dress. The brand occupies a particular space in the luxury market: not as formal as the traditional Paris fashion houses, but sharply elevated above casualwear. It is best known for its heart logo — the AMI de Coeur — which appears across sweatshirts, knitwear, and accessories and has become one of the most recognised icons in contemporary fashion. The collections span menswear and womenswear, with a consistent thread of Parisian nonchalance running through everything from suiting to weekend basics. Ami Paris has grown quickly since its founding, expanding into over 70 countries and opening flagship stores in Paris, London, New York, and Tokyo. The Bicester Village boutique brings the brand’s core collection to an outlet setting, where visitors can find pieces from past seasons at genuinely significant savings.