Last updated: June 2026
Bicester Village Directory (“we”, “us”, “our”) operates the website at bicestervillagedirectory.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site, and your rights regarding that information.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Bicester Village Directory is an independent third-party website providing visitor information, directory listings, and travel guides related to Bicester Village in Oxfordshire, UK. We are not affiliated with, endorsed by, or connected to The Bicester Collection or the official Bicester Village operation.
If you have any questions about this policy or how we handle your data, you can contact us via the Contact page.
What Information We Collect
Information you provide directly
When you use our contact form, we collect the information you submit, which may include your name and email address. We use this information solely to respond to your enquiry. We do not store contact form submissions beyond what is necessary to reply to you.
Information collected automatically
When you visit our website, certain information is collected automatically by the tools and services we use. This includes:
- Your IP address (anonymised where possible)
- The pages you visit and how long you spend on them
- The device type and browser you are using
- How you arrived at our site (for example, from a search engine or a link)
- Approximate geographic location (country or region level)
This information is collected through Google Analytics 4 (GA4) and helps us understand how visitors use the site so we can improve it. We do not use this data to identify individual visitors.
Cookies
Our website uses cookies — small text files stored on your device. We use the following types of cookies:
Necessary cookies: These are required for the website to function correctly. They do not store personally identifiable information.
Analytics cookies: We use Google Analytics to collect anonymised information about how visitors use the site. Google Analytics uses cookies to track visits, pages viewed, and basic technical information. This data is aggregated and does not identify individual users.
Third-party cookies: If you click on affiliate links to booking platforms (such as hotel booking services) or other external sites, those third parties may set their own cookies. We do not control those cookies and they are subject to the respective third party’s privacy policies.
You can control and manage cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the website.
How We Use Your Information
We use the information we collect to:
- Operate and improve the website and its content
- Understand how visitors use the site and which pages are most useful
- Respond to enquiries submitted through our contact form
- Monitor the performance of our pages for SEO and content planning purposes
We do not sell your personal data to third parties. We do not use your data for targeted advertising.
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases for processing personal data:
- Legitimate interests: For analytics and site improvement, we have a legitimate interest in understanding how our website is used so we can improve it for visitors.
- Consent: Where we use non-essential cookies, we rely on your consent, which you can withdraw at any time through your browser settings.
- Legal obligation: Where we are required to retain or process data by law.
Google Analytics
We use Google Analytics 4 to collect anonymised usage data. Google Analytics is operated by Google LLC. Data collected through Google Analytics is transmitted to and stored on Google’s servers, which may be located outside the UK. Google is certified under the UK-US Data Bridge, which provides appropriate safeguards for international data transfers.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
For more information on how Google handles data, see Google’s Privacy Policy.
Affiliate Links
Our website contains affiliate links to third-party booking and travel services. If you click on one of these links and make a purchase or booking, we may receive a commission at no extra cost to you.
When you click an affiliate link, you will leave our website. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any external sites you visit.
Third-Party Services
We use the following third-party services, each of which has its own privacy policy:
- Google Analytics — website usage analytics (Google LLC)
- Google Search Console — search performance monitoring (Google LLC)
- Cloudflare — content delivery and website security (Cloudflare, Inc.)
Data Retention
We retain analytics data for the period set by Google Analytics (default 14 months). Contact form submissions are reviewed and deleted once they have been responded to. We do not retain personal data longer than necessary for the purpose it was collected.
Your Rights Under UK GDPR
If you are based in the UK or European Economic Area, you have the following rights regarding your personal data:
- The right to access: You can request a copy of the personal data we hold about you.
- The right to rectification: You can ask us to correct inaccurate data.
- The right to erasure: You can ask us to delete your personal data where there is no legitimate reason for us to continue holding it.
- The right to object: You can object to processing based on our legitimate interests.
- The right to restrict processing: You can ask us to restrict how we process your data in certain circumstances.
- The right to data portability: You can request your data in a portable format where applicable.
To exercise any of these rights, please contact us through our Contact page. We will respond within 30 days.
If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us so we can delete it.
Links to Other Websites
Our website contains links to third-party websites, including brand websites, hotel booking platforms, and travel services. We are not responsible for the content or privacy practices of those sites. This policy applies only to bicestervillagedirectory.com.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last updated” date at the top of this page will be revised accordingly. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please use the Contact page on this website.
Bicester Village Directory is an independent third-party website and is not affiliated with The Bicester Collection or any official Bicester Village entity.