Hackett London was founded in 1983 by Jeremy Hackett and Ashley Lloyd-Jennings, who started out selling vintage menswear from a stall on Portobello Road before opening their first proper shop on London’s King’s Road. The brand built its name on reviving classic English tailoring — tweed, cavalry twill, clean-cut suiting — at a time when British menswear had drifted away from its own heritage. That identity has stayed consistent ever since: Savile Row–influenced tailoring, sporting references drawn from polo, cricket and motorsport, and a colour palette built around navy, cream and country-house green. The brand has changed hands more than once since the 1990s — including a spell under the Swiss luxury group Richemont between 1992 and 2005 — and today sits within AWWG, the Spain-based fashion group that also owns Pepe Jeans, following a 2015 investment by M1 Group and L Capital Asia. Through all of that, Hackett has kept its Savile Row presence and its reputation for tailoring that outperforms most competitors at the same price point. At Bicester Village, the Hackett London boutique occupies Unit 135 in the North Zone, stocking past-season and outlet-specific pieces from the brand’s tailoring, smart-casual and sportswear lines at outlet prices.