About Vivienne Westwood
Dame Vivienne Westwood began her design career in the early 1970s alongside Malcolm McLaren, running a series of boutiques on the King’s Road in Chelsea that became the cultural epicentre of British punk. The label Sex, then Seditionaries, then World’s End — each shop represented a different creative chapter, and each one shaped the vocabulary of British fashion for decades to come.
By the 1980s, Westwood had pivoted from subversion to craft. She became obsessed with historical tailoring — specifically the cut and construction of 18th-century European dress — and began producing collections that reimagined traditional shapes through an anarchic lens. The result was a brand that existed in genuine tension: punk at heart, but executed with the precision of a Savile Row tailor.
The Orb logo — a sphere wrapped in the rings of Saturn, incorporating a cross — became the brand’s most enduring icon and still appears across the full range today. Vivienne Westwood died in December 2022, but the brand continues under the creative direction of her husband and longstanding collaborator Andreas Kronthaler, who has maintained the label’s distinctive voice.
The main Vivienne Westwood line, known as Gold Label, is supplemented by the more accessible Red Label range — it is typically the Red Label and Anglomania collections that appear in outlet settings, alongside selected pieces from the main range.